Geraldine Hessler

Geraldine Hessler is an award-winning New York-based conceptual creative director specializing in developing and executing comprehensive brand stories. She has 20+ years of experience across editorial, brand, and agency. In the editorial world, she rebranded titles such as Glamour, Rolling Stone, and Entertainment Weekly, creating memorable editorials that tapped into the zeitgeist of fashion and celebrity culture. The Reinvention of every aspect of each title expanded brand awareness, increased advertising revenue, and triggered an uptick in consumer sales. In her most recent role as VP Creative Director at Full Beauty Brands, she oversaw all creative for a $650 million account. In addition, she led digital-first omnichannel marketing campaigns, which drove awareness and new customer acquisition at the top of the funnel and at the bottom of the funnel drove record-breaking conversion. Prior, Geraldine was Creative Director at Totem, where she spent two years at the creative helm of Lord and Taylor and was charged with elevating and rebranding the creative aesthetic of this heritage department store. While at Totem, she also led creative initiatives for Target, Kate Spade, Bloomingdales, Estee Lauder, Ralph Lauren, Canada Goose, Jos A. Banks, Anna Sui, Nanette Lepore, DKNY, Cynthia Steffe, Vince Camuto, Sam Edelman, and more. Additionally, Geraldine has consulted for brands including Sakara, Burke NYC, Lipservicing, Runner’s World, People, HGTV, Nylon, and Read 718.