Sophie Fihey

Sophie Fihey is an experienced professional with a robust background in marketing and management across various sectors. Currently serving as CRM Manager at Compagnie de Phalsbourg since April 2022, Sophie focuses on customer acquisition, activation, and loyalty initiatives. As the Owner and Managing Director of DOMAINE BRUNET REBOURGEON since September 2018, Sophie oversees operational management and brand development of a family vineyard. Previous roles include Marketing Communication Manager at Veritable®, where a comprehensive omnichannel strategy was implemented, and Marketing Manager at MARIONNAUD, concentrating on customer engagement and trade marketing. Sophie's expertise extends to positions in wholesale strategy for Christofle, product marketing in China for Hongbox, and a strong foundation in direct marketing established during tenure at SEPHORA and L'Oreal S.A. An alumni of ESCP Business School and Sciences Po, Sophie also holds a professional degree in viticulture and oenology from CFPPA de Beaune.