Soledad Astudillo

Soledad Astudillo is a seasoned marketing professional with extensive experience in brand management and strategic marketing. Currently serving as Gerente de marketing de marca at Compañia de Elaborados de Café ELCAFÉ C.A. since April 2021, Soledad is responsible for brand development and positioning. Previous roles include Brand Manager at Grupo Bimbo, where strategic category management was led, and Marketing Retail Chief at Holcim Ecuador. Soledad also held various marketing leadership positions at Unilever, overseeing home care and hair care categories, and contributed to market penetration strategies for Personal Care. Early career experience includes roles at SABMiller, focusing on telemarketing and sales development. Soledad holds a Master's degree in Commercial Management and Marketing from IUP-Universion Carlos III de Madrid and a degree in Commercial Engineering with a specialization in Marketing and Foreign Trade from Escuela Superior Politécnica del Litoral.