Muhammad Khalid

Muhammad Khalid is an experienced marketing research professional with a career spanning over 14 years. Currently serving as the Head of the Marketing Research Department at a company in a confidential role since June 2020, Muhammad has successfully driven strategic initiatives focused on research-driven product development. As an Independent Marketing Research Consultant since March 2017, Muhammad has collaborated with prominent companies such as Unilever and Emirates to enhance data-driven decision-making. Previous roles include Marketing Research Manager at Dimensions Research & Marketing Consultancy, Consumer Insights & Market Research at Philip Morris International, and Senior Research Executive at TNS. Muhammad Khalid holds an MBA in Marketing from IoBM, completed in 2009.