Will Potts

Will Potts is a Product Marketing Manager at Conductor, where responsibilities include coordinating go-to-market strategies for assigned product pillars and leading competitive intelligence and win-loss programs within the enterprise SEO and content marketing platform. Prior to joining Conductor, Will served as a Competitive Intelligence Business Analyst II at GEICO, focusing on competitor practices and customer trends. Will's experience also encompasses roles as a Research Analyst at Network Realty Partners, a Fellow at the Lepage Center for Entrepreneurship and Innovation, and a Marketing Intern at The Case Foundation. Will holds a Bachelor’s Degree in Communications and Business from Tulane University.