Riley Grieveson

Riley Grieveson is a seasoned marketing professional with extensive experience in media buying and digital marketing. Currently serving as a Senior Media Buyer at ConsumerGenius since November 2022, Riley manages substantial daily budgets across various verticals including life insurance and e-commerce, utilizing skills in video editing, script writing, and conversion rate optimization. Prior experience includes a role as Paid Media Associate at YETI Project Agency, where a data-driven approach was employed for over 50 eCommerce brands. Previous positions at Pinnacle Media Inc and McFadden Honda involved enhancing marketing strategies and content management. Riley’s educational background includes a Bachelor’s Degree in Marketing from the University of Lethbridge.