Manasa Varshini Balaji

Manasa Varshini Balaji is a seasoned analyst with expertise in competitive research and strategic projects. Currently serving as a Senior Analyst - Insights at Contify since July 2023, Manasa specializes in addressing Key Intelligence Questions for international clients, focusing on competitor analysis and strategic sales materials. Prior experience includes a role as a Senior Business Analyst at Bain & Company, where responsibilities encompassed data modeling, competitive benchmarking, and managing primary research for product launches. An effective leader, Manasa previously presided over The Entrepreneurship Cell at Lady Shri Ram College for Women, organizing award-winning entrepreneurial events. Additionally, Manasa has interned at EY and The Financial Doctors, gaining practical experience in tax research and market analysis. A graduate from Lady Shri Ram College for Women with a Bachelor of Commerce, Manasa combines strong analytical skills with project management expertise.