Santiago Chiriboga

Santiago Chiriboga has over 15 years of experience in marketing and trade management across various industries. Currently, as the Head of Marketing Communications & Trade Experience for South America at Continental, responsibilities include defining product portfolios and differentiation strategies. Previous roles include Marketing Manager for the Andean Region and Communication Lead for LATAM, as well as a consultant at PROPIA specializing in strategic marketing. Santiago's experience at Mondelēz International involved e-commerce strategy and trade marketing leadership across multiple countries. Santiago has held managerial positions at General Motors and Kraft Foods Group, focusing on product positioning and trade marketing strategies. Educational qualifications include a specialization in Digital Marketing from the University of Illinois, an MBA in Marketing and Sales direction from EAE Business School, and degrees in Commercial Engineering and Law from Pontificia Universidad Católica del Ecuador and Universidad Técnica Particular de Loja, respectively.