Lynecia Burgess

Lynecia Burgess is an accomplished media professional with extensive experience in strategic planning and advertising. Currently serving as a Senior Planning Strategist at Continuum Media since April 2016, Lynecia specializes in building Cable TV media plans for various advertisers and has contributed to the development of proprietary planning tools. Previous roles include Sales Planner at The Band and Broadcast Buyer at GroupM, where negotiation of rates and management of high-budget advertising campaigns were key responsibilities. Additionally, Lynecia has a background in journalism, having worked as Managing Editor for AfricaStyleDaily.com and completed internships at InStyle Magazine and Honey Magazine. Lynecia holds a Bachelor's degree in Journalism from St. John's University.