Dante Botha is a seasoned digital marketing professional with extensive experience in Google Ads and SEO, currently serving as Director at Conversion Advantage since November 2012. Prior to this role, Dante held key positions at SapientNitro as National Digital Strategy Director and at Quantium as Head of Digital, focusing on digital strategy and media communications planning for clients like UBank and Real Insurance. Dante also worked at Universal McCann as GM of Digital Services, contributing to search marketing and social media initiatives for notable brands including Grey Goose, Lego, and the Australian Government. Educational qualifications include a Higher Diploma of Integrated Marketing Communications from the AAA School of Advertising, along with certifications in PPC and SEO from Market Motive.

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