Sofia Rodela

Sofia Rodela is a seasoned professional in content coordination and social media strategy. Currently serving as Coordenadora de Conteúdo at Convert, part of Grupo Dreamers, Sofia manages both external and internal communications, as well as brand management and employer branding. Prior experience includes co-owning and co-founding Ponto Final Arte & Film, where responsibilities included production direction for music videos, and serving as a Social Media Analyst at Transparency International Brazil, focusing on content planning and influencer relations. Earlier roles encompassed a Marketing and Communications Internship at Worth a Million and a Social Responsibility and Sustainability Internship at Johnson & Johnson, where Sofia handled administrative tasks and event organization. Sofia holds a Bachelor’s degree in International Relations from Pontifícia Universidade Católica de São Paulo and is currently pursuing a Bachelor’s degree in Social Sciences at USP - Universidade de São Paulo. Additionally, Sofia completed training at the Transparency International School on Integrity in 2022.