Joost Rust is an accomplished professional with diverse experience in e-commerce and marketplace expertise. As the Owner of CoolSafety and Co-Founder of Shopaloca, Joost has demonstrated entrepreneurial prowess. Previously, Joost held the position of Head of e-Commerce at Wiltec BV and served as an Expert in Marketplaces for Shopping Tomorrow in 2022. Additionally, Joost has practical experience as a Firefighter with Veiligheidsregio Utrecht. Joost Rust holds a degree in Onderwijskunde (Education) from Hogeschool Utrecht, completed from 1994 to 1998, and attended Rijksscholen Gemeenschap from 1991 to 1994.
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