Barry Mellor

Barry Mellor serves as the VP of Sales/Commercial at Coomtech Clean Technologies since September 2023. Previously, from April 2014 to September 2023, Barry held a dual role at Aggregate Industries UK as Cementitious Materials Manager and Commercial/Technical Manager for Lytag, where responsibilities included reviewing and trialing alternative cementitious materials, leading commercial initiatives on major projects, and managing Profit & Loss accounts. Barry developed sales tools to demonstrate the value of proposed materials, conducted mix design trials, represented the UK on a standards committee, and actively recruited and trained sales teams while implementing motivational development plans. Barry's expertise in forecasting, customer mapping, and mentoring has been instrumental in achieving team targets and optimizing sales performance.