Alexandra B.

Alexandra B. is a seasoned digital marketing professional with extensive experience in social media management and digital strategy. Currently serving as a Global Digital Marketing Manager at Laboratoire Cooper since February 2023, Alexandra oversees the digital strategy for OENOBIOL in both France and internationally, managing website operations and digital media activations while reporting on performance metrics. Prior roles include Social Media Manager at De'Longhi, where Alexandra developed media strategies and brand content, and at Groupe Royer, where a comprehensive social media strategy was restructured. Previous experience also includes positions at WEBEDIA, Avisdemamans.com, and several internships focused on marketing and web initiatives. Alexandra holds an MBA in Marketing and E-business from OMNES Education and a Bachelor’s degree in Management with a specialization in Marketing from IAE La Rochelle.