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Ives Soto

Director of Provider Relations at Coordination Centric

George Soto is an experienced Sales Management Consultant and sole proprietor, currently focused on optimizing sales processes and enhancing team performance to drive revenue growth since January 2023. As the Director of Provider Relations at CoordiNation Centric since September 2015, George has been responsible for provider communication and management while also engaging in product and service sales. Previously, as Sales Manager at Traceloop from March 2019 to December 2022, George specialized in providing customized solutions to independent school districts during the pandemic. George holds a Post Graduate Program degree in Artificial Intelligence for Leaders from The University of Texas at Austin and has a background in education from The University of Texas-Pan American and Edinburg North High School.

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