Marita Olcese

Marita Olcese, MBA, currently serves as the Media Planning Manager at Corus Entertainment, where responsibilities include developing and implementing full-funnel paid media campaigns for the company's TV networks and radio stations. With a robust background in media strategy, Marita has previously held significant roles, including Strategy Account Director at VMC Media, where top clients included Hawaii Tourism and The Globe and Mail, as well as media consulting positions at NEXUS and at MedAvail Technologies. Marita's expertise encompasses creating innovative media strategies, executing omnichannel campaigns, and optimizing performance. In addition to hands-on experience, Marita has made notable contributions to industry discussions as a speaker at the 2023 AdTECH OOH conference and has received accolades such as a nomination for the AdClub OOH Showdown in 2022. Educational qualifications include a Master of Business Administration from Parker College of Business-Georgia Southern University and a Bachelor of Fine Arts from OCAD University.