Ciara Hedderman

Ciara Hedderman is a seasoned marketing professional with extensive experience in various roles across prominent companies. Currently serving as the Senior Global Marketing Manager at Costa Coffee since April 2022, Ciara leads campaigns and media delivery for both UK and global markets. Prior to this role, Ciara was a B2B Marketing Manager focusing on the Express platform across diverse sectors. With a background as a Category Manager at Weetabix, Ciara developed strategies for major grocery accounts. Previous experience includes senior marketing positions at Avon and The Estée Lauder Companies Inc., where responsibilities ranged from campaign management to brand planning across multiple categories and regions. Ciara holds a Bachelor's degree in Advertising with Public Relations from The University of Northampton and is currently participating in The Marketing Leadership Masterclass.