Katie McBride Rife, MBA, GBA, currently serves as an Account Executive at Cottingham & Butler since October 2019, where responsibilities include collaborating with HR professionals on compliance, recruitment and retention, budgeting, and benefits trends. Previously, Katie was a co-owner of Curves, successfully doubling membership and achieving record profits through innovative marketing strategies. As an Account Executive at Snyder Insurance Agency, Katie specialized in employee benefits brokerage, ensuring optimal coverage for clients. Katie also pioneered marketing efforts for the nursing programs at Illinois State University as a Recruitment Coordinator and developed a comprehensive rebranding strategy as the Director of Marketing and Events at Fairlakes Golf Club. Educational achievements include a Master of Business Administration from Illinois State University and a Bachelor’s Degree in Political Science, Legal Studies, and Psychology from the same institution.
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