Shereen Au

Shereen Au serves as Vice President of Global Trade Marketing & Commercial Planning at Coty since September 2020, having previously held various marketing leadership roles at L'Oréal from June 2007 to September 2020, including Regional Marketing Director APAC and Regional Retail Solution Director. Shereen Au has extensive experience in consumer and shopper activation, Go-To-Market strategy, and the localization of brand plans across 13 Asia Pacific markets. Responsibilities have included defining brand development strategies, leading significant projects such as the NYX brand takeover in Malaysia, and optimizing retail design and merchandising. Shereen Au holds a Bachelor's Degree in Marketing from Monash University, completed in 2006.