Ulrika Haug

Ulrika Haug is a seasoned marketing and product leadership professional currently serving as the Global Head of Product & Segment Marketing at Coupa Software, where responsibilities include overseeing a global team in executing go-to-market strategies. Haug has held advisory roles at Asari.io and U-Entrepreneurship, contributing expertise in startup growth and commercialization. Previous roles at Lithium Technologies included multiple leadership positions, achieving significant sales growth and product development milestones. Haug's background also features experience as an Alpinist and Adventure Photographer, alongside progressive responsibilities at companies like Q CELLS and Solyndra focused on product management and marketing. Educational achievements include an MBA from the University of Chicago Booth School of Business, a BSE in Materials Science and Engineering from the University of Michigan, and an MS in Industrial Engineering and Management Sciences from Northwestern University.