Zachary Schneider

Zachary Schneider has an extensive work experience in marketing, beginning with their role as Digital Marketing Associate at Contactually in 2016. Zachary then moved on to become Marketing Coordinator and then Marketing Manager at Stride Consulting from 2017-2019. In 2019, they became Product Marketing Manager at Botify and then Founding Product Marketing Manager at Novi in 2021. Zachary is currently the Director of Marketing at Courtyard and Product Marketing - Assets at Coinbase. At Coinbase, they oversee GTM for assets and special projects including stablecoins, wrapped tokens, and staking products. At Novi, they are responsible for messaging, positioning, and GTM across all channels. At Botify, they defined and executed GTM for new products. At Stride Consulting, they were responsible for content and growth marketing, and owned execution of end-to-end marketing initiatives from community events to brand positioning. At Contactually, they developed SEO rebranding and keyword strategy, analyzed user email data points, and conducted market research on competitor CRMs and ESPs.

Zachary Schneider has a variety of educational experiences. Zachary holds a degree in Strategic Communications from American University, with a minor in Computer Science. Zachary has also completed the HBX CORe program from Harvard Business School Online, and has studied Startup and Venture Capital at Wasabi Ventures Academy. Additionally, they have obtained several certifications from Pragmatic Institute, including Build, Focus, Foundations, PMC Level III, and Pragmatic Certified Product Manager. Zachary also holds certifications in Event Marketing from Eventbrite, Twitter Flight School from Twitter, and Sketch Essential Training: The Basics (2015) from Lynda.com. Zachary'seducational history is rounded out by their attendance at Windsor High School.