Caroline Seow

Caroline Seow is a seasoned digital marketing professional with extensive experience in various leadership roles. Currently serving as Senior Manager of Digital Advertising at Cover-More Group since July 2023, Caroline oversees paid media and digital advertising for the APAC portfolio, focusing on full funnel marketing and growth initiatives. Previous positions include Digital Director at Avenue C., where Caroline managed a team with over a decade of industry experience, and Performance Director at Atomic 212º, overseeing digital and performance media for major health insurance and eCommerce clients. Caroline's career also features roles at Niche Digital Marketing and Ikon Communications, emphasizing strategic performance campaigns and digital marketing consultancy. Caroline holds a Bachelor of Arts in Communication Studies from The University of Western Australia and a Bachelor of Arts (Honours) in Communication and Journalism from The University of Queensland, along with completing a Marketing Week Mini MBA in 2021.