Ralph Cantal

Ralph Cantal, MBA has a strong background in merchandising and business development. Ralph is currently serving as the Vice President of DTC, Marketplaces, Pricing, and Merchandising at Covercraft Industries, LLC since July 2022. Prior to that, they held the position of Vice President of Merchandising at PlanetArt.com from March 2021 to July 2022. From August 2016 to March 2021, they worked as the Director and General Manager of Snapfish US at Shutterfly, Inc.

Before joining Shutterfly, Ralph spent a significant portion of their career at WALGREENS BOOTS ALLIANCE. From March 2003 to August 2016, they held the role of Senior Manager of Merchandising & Business Development, where they oversaw product assortment, cost negotiation, retail pricing, and product presentation for over 8,000 stores, the website, and the mobile channel. Ralph managed a diverse team and was responsible for market analysis and identification of customer needs.

During their tenure at WALGREENS BOOTS ALLIANCE, Ralph also served as the Senior Manager of Financial Planning & Analysis from March 2011 to February 2014. In this role, they developed and managed the sales budget for the entire photo business and maintained clear and concise dashboards for executive-level audiences.

Prior to that, Ralph worked as the Category Manager, Ecommerce Photo Finishing at WALGREENS BOOTS ALLIANCE from May 2005 to March 2011. In this position, they managed the web site for Walgreens' photo business, created and managed the product roadmap, and designed site merchandising and promotional plans.

Overall, Ralph Cantal, MBA has extensive experience in merchandising, business development, and financial planning.

Ralph Cantal, MBA, completed their Bachelor's Degree in Computer Information Systems from Dominican University, where they studied from 1999 to 2003. Ralph then pursued further education at Keller Graduate School of Management of DeVry University, where they obtained a Master of Business Administration (M.B.A.) degree with a specialization in Business Administration and Management focused on Project Management. Ralph completed their MBA program at Keller Graduate School of Management from 2005 to 2006.