Mammoud Falaki

Unique academic engineering background with a proven hands-on senior digital technology transformation leader and 25 years of digital enterprise transformation strategy, digital architecture, digital content, digital product delivery in mobile, web services, call center, Social Media integration and utilizing analytics tools (SEO, CMS Workflow, WCMS, Portal) & (ERP, CRM).

Visionary innovator and entrepreneurial executor with a history of product/platform delivery in Fortune 100 Banking, Insurance, Health Care, Financial, Credit Unions, Telecommunications and Networking companies. Equally comfortable running technology teams and introducing innovative & disruptive digital architectural transformation solutions cross the channels and user interfacing applications, using content management, and rule based engine. Highly collaborative; able to work in a complex, global & cross-functional environment. Extensive technical/business enterprise experience in the entire business and technology enterprise life cycle from business strategy requirements, to the ideation, architecture, development, deployment operations, commercialization & supports. Engage with senior business leaders, product owners and customers to understand market needs and translate these needs into proof of concept/architecture/product/platform solutions. Partner with business/marketing/sales for commercialization and creation of enterprise strategy and architectural solutions such as:

Digital Payments (Google wallet, Square, Facebook, Apple Password, Venomo), Digital Solutions across channels (mobile, internet banking, tablet, ATM, teller’s systems, call-center), Customers Facing Channels (B-to-C), and B-to-B solutions. Led the entire life cycle of digital product/ content delivery.

Usage of SEO and SAS for marketing campaign, and online visibility, (Google, HigherVisiablity) Partnered with business/stakeholder’s vision and strategy for architecture/enterprise technical/roadmap/milestones/deliveries. Manage delivery of digital strategy/architecture in The Omni Channels (Mobile/on-Line/Call Center) branches and customer facing devices with the creation of a single point of digital entry, single point of security, and single point of integration for 300MM global banking and credit union customers. Integrate data analytics, product metrics, user experience research, competitive and market analysis, and company goals to drive prioritization of product initiatives. Utilized Google (Google Analytics, Ad Work, Trends, Page Speed, content) and HigherVisiablity tool.