Adrián López Arrieta

Adrián López Arrieta is a seasoned UX professional with extensive experience in leading design initiatives across various companies. Currently serving as UX Lead at collaboration Factory AG since July 2019, Adrián previously held roles as Senior UI/UX at SMAL GmbH and Creative Director UI/UX at Crazy4Media Group, a leading entity in interactive marketing. As Executive & Co-Founder at Motiva Digital Agency, Adrián provided creative strategy and design leadership for B2B and B2C projects. Notably, during tenure at the Presidencia de la República in Mexico, Adrián established a global UX practice and design systems for government portals. Adrián also co-founded Motiva Digital Agency, focusing on web design and branding. Adrián holds a Master’s degree in Graphic Design from the Universidad Nacional Autónoma de México.