Blanca Ester López

Blanca Ester López is an accomplished SEM/PPC Account Manager at Crack PPC since July 2017, focusing on creating a unique agency model that emphasizes transparency and client-centric management. Blanca also serves as a professor in eCommerce and Google Shopping at BIGSEO and KSchool, as well as a Gold Product Expert for Google Ads. With prior experience as Head of SEM & Social Ads at eStudio34 and as a lecturer at IEBS Business School, Blanca has a robust background in digital marketing and team management. Blanca's educational credentials include a Master's in User Experience from Universidad Internacional de La Rioja and a degree in Audiovisual Communication from Universidad de Burgos.