Fiona Johnson DIPM has extensive experience in marketing, primarily with Craghoppers, where Fiona currently serves as Head of Brand Partnerships and has held multiple leadership roles, including Head of Multichannel Marketing and Head of Direct Marketing. Fiona’s responsibilities encompass direct and digital marketing campaigns, sales targets, and budget management. Prior work experience includes roles as Marketing Manager and Assistant Marketing Manager at Craghoppers, as well as Marketing Assistant at Raleigh Bicycles. Fiona holds a degree in Marketing from the University of Central Lancashire, a BA in Business Studies with a focus on Marketing, and a Higher National Diploma in Tourism and Travel Services Marketing Operations from The University of Bolton.
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