Alaa Yousif is an experienced account management professional with a strong background in strategic planning and execution, currently serving as an Account Manager at Create Group since September 2022. In this role, Alaa has led key accounts to increased audience engagement while also providing mentorship to junior team members. Previous experience includes positions at Think Human, The Classic Partnership Advertising, and Hashtag Studio, managing accounts such as Yas Marina Circuit and Warner Brothers World Abu Dhabi. Alaa began a career in trade marketing with Fonterra, executing marketing initiatives in multiple countries. Educational qualifications include a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Middlesex University.
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