Natalia Herrero Magriña

Natalia Herrero Magriña has a diverse work experience spanning several companies and roles. Natalia began their career at Atletico International Advertising as a "Becaria en el departamento de cuentas," where they performed tasks equivalent to an account executive. Natalia then worked at Blush Group as a PR Coordinator before joining Luminara (Trading as Candella Ltd), where they held roles as a Senior Account Executive and later as a Social Media & E-Commerce Manager.

After that, they worked at ICLP as an Account Executive, handling client services for a technology leading company and a world-class financial services company. Natalia also served as an Account Manager for the Intel Corporation EMEA B2B program, managing CRM campaigns and co-branded campaigns with multinational corporations.

Natalia then co-founded Radder Studio, where they served as the Head of Digital & Social Media Marketing, focusing on strategic campaign planning and execution, business growth, reporting, and client satisfaction. Following that, they joined Ikano Insight as a Senior Account Manager, overseeing the CRM migration of the IKEA FAMILY program in Norway and Finland, as well as managing ongoing CRM activities, client relationships, and account growth.

Their most recent position is with Creation Agency, where they work as a Client Delivery Director, leading advertising and marketing campaigns focused on demand generation, paid media, and creative services for B2B and B2C customers. Their responsibilities include media planning, campaign execution, client management, media buying, data analysis, team management, and seeking new business opportunities.

Natalia Herrero Magriña holds a Master of Science (MSc) degree in Electronic Publishing from City, University of London, which they completed from 2013 to 2015. Prior to that, they obtained a Bachelor's degree in Advertising and Public Relations from Universitat de Vic – Universitat Central de Catalunya, from 2007 to 2011.