pierfrancesco petrosillo (he/him)

Pierfrancesco Petrosillo (he/him) has a diverse work experience spanning over several years. Their most recent position was as Chief Strategy Officer (CSO) at CreationDose starting in May 2023. Prior to that, they worked as the Marketing and Advertising Solution Director at Editoriale Domus S.p.A from March 2022 to April 2023. From June 2021 to March 2022, they served as the Head of Creative Systems Italia at MediaCom.

From 2015 to 2021, Pierfrancesco was the Head of MediaCom Beyond Advertising, Italy, where they managed a team responsible for content strategy, creation, and distribution for clients such as Bayer, Coca-Cola, GSK, Mars, Nestle, UPI, Warner, and PSA. pierfrancesco also focused on market development for expanding MediaCom Beyond Advertising units across Europe.

From 2008 to 2015, Pierfrancesco held various roles at Dentsu Aegis Network, including Head of Media Partnerships and Consultant. In these positions, they were involved in developing media partnerships and providing consultative services.

Before that, they worked as the Head of Branded Entertainment at Isobar in 2014, had a secondment at Carat Sponsorship in 2011, and served as an Assistant Publisher for Vanity Fair at edizioni conde nast from 2007 to 2008.

Pierfrancesco began their career as a Product Manager at Class Editori in 2000 and later became the Group Product Manager Milano Finanza from 2006 to 2007.

Throughout their career, Pierfrancesco Petrosillo has gained extensive experience in strategy, marketing, advertising, creative systems, media partnerships, branded entertainment, and content strategy.

Pierfrancesco Petrosillo completed their high school education at liceo scientifico e.fermi, where they obtained a diploma liceo scientifico. pierfrancesco then pursued higher education at Università Bocconi, where they graduated with a degree in Business Administration, specifically focusing on Marketing.