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Sarah Williams (she/her/hers)

Vice President Marketing Communications at CreativeOne

Sarah Williams has a diverse work experience in marketing and communications. Sarah started their career at Maxim Healthcare Services as a Sr. Healthcare Recruiter. Sarah then moved on to Terracon as a Marketing Coordinator, where they managed business development, marketing, and event planning. Sarah then joined Lockton Affinity as a Program Marketing Coordinator, where they coordinated marketing efforts for various insurance needs. After that, they worked at Bukaty Companies as a Marketing Manager, leading companywide strategic marketing plans and managing a business development team. Sarah then joined CreativeOne, where they held various roles, including Annuity Channel Marketing Manager, Sr. Marketing Services Manager, and Director of Marketing Services. In these roles, they were responsible for managing marketing teams, developing content, overseeing media spend, and assisting with marketing plans. Currently, Sarah is working at Women In Insurance & Financial Services, where they have held roles such as WIFS National Membership Director, WIFS National Educational Director, and is currently serving as WIFS National Chapter Leader.

Sarah Williams attended Maize Sr High School from 1993 to 1997. Sarah obtained a Bachelor's degree in Journalism from The University of Kansas from 1997 to 2001. Additionally, Sarah obtained a certification as an Insurance Agent - Health from the Kansas Insurance Department in 2007.

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