Amit Vakil

Managing Director & CEO at Credence

Amit is a Business Domain Specialist with over 20 years of experience in Direct Marketing space. He is widely known in Direct Marketing circles for his Business Intelligence expertise and Customer Relationship & Engagement skills.

With a strong belief in the ‘Power of Data’, Amit works with a preface - More the data is tortured, more it confesses. He drives vision of the company to continuously transform data into profitability for businesses.

Amit has consistently applied people, processes and technology - collectively, the information systems, to bring about a transition in Database Marketing; setting up Direct Marketing cells as profit centres. With acumen to transform voluminous raw data into meaningful insights, he has empowered business managers with collaboration, knowledge and control capabilities throughout his career.

His portfolio of organizations served extends into multinationals like Colliers International, Dun & Bradstreet and Standard Chartered. At Colliers, Amit has set-up their Business Intelligence cell supporting business initiatives for Asia. Preceding Colliers, he been associated with Dun & Bradstreet wherein he set-up and managed Sales & Marketing Solutions - A Strategic Business Unit of D&B, in India and Middle East.


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