Rick Kirby

Rick Kirby possesses over 29 years of extensive experience in automotive retail, marketing, and management. Currently, as a Market Area Manager at Credit Acceptance since October 2011, Rick consults with auto dealers in the northern Washington DC Metro and Baltimore areas, focusing on enhancing profitability and sales through effective hiring and training practices, as well as developing streamlined sales and finance processes. Previously, as the Owner of UltimateToughbook.com, Rick specialized in customizing and enhancing rugged Panasonic Toughbooks. Rick's experience also includes roles as Vice President & Co-Owner at Dealer Temps, Inc., where management of daily operations and training profitable sub-prime departments was key, and as Regional Marketing Director at AmTrust Auto Finance, where a significant dealer base increase was achieved. Earlier, as Regional Vice President at AmeriCredit Financial Services, Rick managed a substantial auto loan portfolio while overseeing underwriting, marketing, and employee development efforts.