Mercedes Estrada Santiago

Mercedes Estrada Santiago serves as the Chief Marketing Officer at Crescenta since November 2023, having previously held the same position at Aplazame from September 2020 to November 2023. With extensive experience in marketing leadership, Mercedes has led teams in various roles, including Global Head of Growth & Marketing at MOVO, Product Marketing Manager at LUCA (Telefonica Data Unit), and Marketing Manager positions at Synergic Partners and Ebury. Mercedes's background encompasses significant contributions to marketing strategy, product development, and growth management across multiple regions, including Europe and Latin America. Educated with an MBA from AEDE Business School and other qualifications in Digital Marketing and Product Management, Mercedes possesses strong expertise in creating tailored strategies for diverse audiences in B2B2C environments.