Natalie Lai

Natalie Lai is an experienced marketing professional currently serving as the Integrated Marketing Communications Manager and Lead Social Media Manager at Cricut since April 2021. In this role, Natalie leads the global social media and community management strategy across major platforms including Instagram, Facebook, TikTok, and Pinterest, while fostering collaboration to support various company objectives. Prior to Cricut, Natalie held positions as the Social Media and Digital Marketing Associate Manager at Horizon Brands and Digital Marketing Specialist at Lemonade Stand, among others. Educational credentials include a Bachelor of Science in Business Administration from the University of California, Riverside, and ongoing studies towards a Bachelor of Business Administration at the University of Warwick.