John Waite

John Waite is a seasoned professional with extensive experience in data solutions and market intelligence. As Co-Owner of Criterium Solutions since August 2018, John Waite addresses critical data challenges faced by global organizations regarding data privacy and consumer insights. Previously, as UK Director at Debut Infotech Pvt Ltd. from March 2019 to November 2023, John Waite led a team focused on simplifying the market entry process for various entrepreneurs and organizations. From 2009 to 2017, as Managing Director at Solutions In Retail Limited, John Waite tackled information gaps in the UK retail market and introduced real-time reporting technologies. Additionally, John Waite worked as Business Group Head at ESA Retail Research from 2001 to 2008, overseeing client development and training, and served as UK Head of Marketing Intelligence at Michelin from 1997 to 2001, where market insights were developed to enhance sales strategies. John Waite holds a BSc in Business Administration and French from Aston University.