Ashika Shah

Ashika Shah has a strong background in marketing and project management. Ashika is currently working as a Senior Project Manager at Critical Mass since October 2021. Prior to this, they held the position of Senior Marketing Specialist at PNI Digital Media Ltd from August 2019 to September 2021. In this role, they played a key role in offering market-leading software platforms for enterprise and photo printing. Ashika also worked as a Marketing Manager at KheloMore, a sports-tech start-up, from February 2017 to May 2019, where they managed various advertising and brand building campaigns. Ashika also has experience working as a Marketing Lead at Tata CLiQ from June 2016 to February 2017, where they led marketing initiatives for the newly launched e-commerce site. Additionally, they served as the Manager of Marketing & Branding at Being Human Clothing from November 2013 to June 2016, where they played a vital role in building the brand under Salman Khan's foundation. Ashika started their career as a Product Analyst at Sezal Entertainment & Media India Ltd. in October 2011 and worked there until March 2012. Ashika also worked as a Marketing Assistant at Ketval Gems from June 2009 to July 2010. Overall, Ashika Shah has demonstrated their expertise in marketing and project management across various industries throughout their career.

Ashika Shah completed their education in a variety of fields. Ashika first attended Greenlawns School from 1992 to 2005, where they received their ICSE degree in Science. Ashika then pursued a Higher Secondary Certificate in Commerce from JAI HIND COLLEGE, MUMBAI, from 2005 to 2007. Following that, they obtained a Bachelor's degree in Banking and Insurance from the same college, studying from 2007 to 2010. Ashika further continued their education at Aston University from 2010 to 2011, where they completed their MSc in Marketing and Management.

In terms of additional certifications, Ashika obtained the certification in Omni Foundations from Annalect in March 2023. Prior to that, in September 2021, they received a certification in Project Management Simplified from LinkedIn. Additionally, in January 2021, they completed a course on Market Research and Consumer Behaviour through IE Business School. Lastly, they obtained a certification in Project Leadership Guidelines for Success from UBC Sauder School of Business in December 2022.