Shana Falk

Shana Falk has over 17 years of work experience in various roles and companies. Shana is currently working at Critical Mass as the Marketing Science Lead since May 2021. Prior to this, they worked as a Sr. Analyst, Marketing Science at Critical Mass from May 2017 to April 2021. Before joining Critical Mass, Shana worked at Slack and Company as a Sr. Media Manager in 2016 and at Cars.com in different managerial positions from 2010 to 2015, where they were responsible for B2B content marketing and advertiser insights for key clients. Shana also has experience working at AOL as a Strategy Development Manager from 2007 to 2010, serving major clients such as Kellogg's, Kraft, and Unilever. Earlier in their career, they worked at Starcom MediaVest Group as a Digital Media Manager and Digital Media Associate, handling clients such as Sara Lee Brand and Network Solutions.

Shana Falk has a Master of Science degree in Integrated Marketing Communications from Northwestern University. Prior to that, they obtained a Bachelor of Arts degree in Marketing Communications from Columbia College Chicago.