Yi Chai

Yi Chai has a diverse work experience in the fields of marketing and data analysis. From November 2021 to the present, Yi worked as a Marketing Science Analyst at Critical Mass, a marketing agency. In this role, Yi was responsible for developing and maintaining the ETL process for display and social marketing channels, as well as creating slides and dashboards for online marketing performance reporting. Yi also analyzed complex data to identify patterns, solve problems, and uncover opportunities.

Prior to that, from February 2021 to November 2021, Yi worked as a Reporting Analyst at AcuityAds Inc. During this time, Yi was involved in analyzing and reporting data.

Yi's work experience also includes a role as a Marketing Coordinator, China at York University from January 2016 to August 2019. In this position, Yi conducted market analysis and research, performed sales data analysis, monitored KPIs, scheduled client meetings, managed client relationships, and handled vendor/dealer management. Yi utilized SQL queries to extract and clean data from databases and applied various data analysis techniques to generate business insights from sales and marketing campaign data.

Additionally, Yi worked as a Student Recruitment Officer (Sales) at Crown Academic International School from September 2014 to May 2015, where they were responsible for student recruitment.

Overall, Yi Chai has gained experience in data analysis, marketing, sales, and client management throughout their career.

Yi Chai completed their Bachelor's degree in Biomaterials at Beijing University of Chemical Technology from 2008 to 2012. They then pursued a Master's degree in Chemical Engineering at the University of Ottawa from 2012 to 2014. After a break, Yi Chai obtained a Post-Graduate Certificate in Marketing Research and Analytics from Centennial College from 2019 to 2020. Additionally, Yi Chai has obtained several certifications, including being certified in Omni Foundations by Annalect in March 2023, obtaining the Microsoft Certified: Data Analyst Associate certification from Microsoft in June 2021, earning the Excel Data Visualization certification from the National Association of State Boards of Accountancy in June 2020, achieving the Google Analytics Individual Qual certification from Google in April 2020, and obtaining the Environics Analytics Certificate from Environics Analytics in January 2020.