Elena Fidanovska Teofilovska

Elena Fidanovska Teofilovska is an experienced performance marketer with a strong background in digital marketing strategy and execution. Currently serving as a Performance Marketer at Crobox since May 2023, Elena specializes in managing Google Ads and LinkedIn Ads, coupled with A/B testing to enhance conversion rates. Previously, as a Digital Marketing Strategist at Next Generation Company, Elena led the marketing strategy for the launch of the Books at Ease brand in the USA, focusing on competitive research, customer profiling, and content strategy development. Additionally, Elena's experience at EmbedSocial includes crafting B2B marketing strategies, executing online advertising campaigns, and driving growth through optimization of both paid and organic channels. Early roles include specializing in social ads at 6Pro Marketing and content creation in various capacities, showcasing a comprehensive skill set in digital marketing and brand development. Elena holds a Bachelor's degree in Management from the Faculty of Economics, University "Ss. Cyril and Methodius."