George Williams

George Williams serves as the Digital Product Lead at Crocus.co.uk since August 2022, focusing on the development and delivery of innovative digital products. Previously, George founded SmartPlant, a pioneering global plant identification and care app, which garnered 1 million downloads and raised £1 million before its acquisition by Crocus. Additionally, George established Mind, Body & Soil, a plant and wellbeing subscription service, also acquired by Crocus. Prior experience includes a researcher role at Fidelio Partners and teaching at Learata Primary School. George's educational background includes a Product Management course at General Assembly, a Master's degree from UCL, and a Bachelor's in Biology from the University of Leeds, along with A Levels in Chemistry, Maths, and Biology from Marlborough College.