Serena Soh

Serena Soh is a highly experienced professional in the field of formulation and claims development, currently serving as the Research & Technology Manager at Croda since July 2022, where leadership includes the Skin/Photoprotection and Hair franchises. Prior to this role, Serena worked at Johnson & Johnson as a Senior Scientist, managing the complete lifecycle of skincare product development for brands such as Neutrogena and Aveeno, and fostering open innovation for claims development. Serena's earlier experience includes roles at AMOREPACIFIC, both as R&D Open Innovation Research Manager and Associate Researcher, focusing on skincare and makeup formulation. Academic qualifications include a PhD in Cell Biology/Immunology from the National University of Singapore and a Specialist Diploma in Cosmetic Science from Singapore Polytechnic.