Ruchi Chhaochharia

Ruchi Chhaochharia is a seasoned professional in performance marketing and strategic alliances, currently serving as Manager at Croma, Infiniti Retail Limited, since February 2018. Previous experience includes roles as Assistant Manager for Strategic Alliances Marketplace & Affiliate at Infiniti Retail and Business Lead for Strategic Alliance and Digital Marketing at The MobileStore Limited, where Ruchi excelled in developing online business strategies and driving revenue growth. Notable achievements include launching successful alliances leading to over 3,000 monthly orders and significantly increasing business revenue turnover from 4% to 15%. Ruchi’s early career involved merchandising management at Guitarstreet India Pvt. Ltd., contributing to a tenfold revenue increase in just one year. Ruchi holds an MBA from the Indian Institute of Management, Indore, and degrees from Bangalore University in Animation and Bachelor of Commerce with a focus on Finance and Marketing.