Alina Zuidland

Alina Zuidland is currently the Head of Consulting (CRM & Analytics) at CrossEngage, now known as Spotler DACH, since April 2022. Previously, Alina co-founded Smart Relations, a CRM consulting company focused on enhancing customer relationships and uncovering potential from initial draft to implementation, serving from July 2021 to February 2024. Prior roles include Senior CRM Marketing Manager and CRM Marketing Manager at FFG Finanzcheck Finanzportale GmbH (February 2019 - April 2022), Specialist and Junior Specialist in Email Marketing at TOM TAILOR GROUP (October 2017 - January 2019), and Junior E-Commerce Manager at ABOUT YOU GmbH (July 2016 - August 2017). Alina's early experience includes positions as a Social Media Manager at BWIHK and as a PR Intern at BOLD Communications & Marketing. Alina holds a Bachelor of Science in Online Media Management from Stuttgart Media University (2012 - 2016) and has also studied at Amsterdam University of Applied Sciences in 2014.