Alex Winber

Before joining CrossRoads, Alex worked in orthopedic sales and marketing for 23 years. After three years as a sales representative for Wright Medical Technology, he was given the opportunity to transition to product management and marketing. He remained at Wright for 13 more years, earning his MBA and eventually receiving responsibility for the hip and knee marketing divisions. From Wright, Alex moved into the start-up company environment and was instrumental in the turnarounds and acquisitions of two companies, Sonoma Orthopedics, and Omni Life Science.