Emily Griffiths-Powell is an experienced digital marketing professional specializing in pay-per-click (PPC) strategy. Currently serving as the Head of PPC at Croud since July 2016, Emily leads initiatives for top global brands, focusing on strategies that integrate data, technology, and creativity for sustainable growth. Prior roles include PPC Strategy Director, Client Digital Director, and PPC Account Director at Croud, as well as various positions at QueryClick, including Paid Search Account Executive and Paid Search Analyst. Emily began a career in market analysis as a Research Assistant at Leeds Metropolitan University. Emily holds a Bachelor of Science (BS) in Psychology (Hons) from Leeds Beckett University, completed in 2013, and attended Gwernyfed High School prior to that.
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