Joe Proctor

Joe Proctor is the Head of Innovation and Corporate Development, Aesthetics and is an award-winning inventor in aesthetics. He launched Bellus Medical in 2012 to help leading physician-directed practices around the world grow their businesses. Acquired by Crown Laboratories in 2018, Bellus Medical (now Crown Aesthetics) specializes in non-invasive innovations that act as “gateway” products drawing new patients to its practice partners.

Mr. Proctor began his career in aesthetics more than 18 years ago through progressive sales development and training. As a strong influencer in the industry, he leads by example by offering products of the highest quality and safety standards, and by providing best-in-class customer service and education. Joe was named as Non-Physician Technology Innovator of the Year from The Aesthetic Show. Crown Aesthetics has been the winner of multiple Aesthetic Everything Awards and the SkinPen® device won the United Kingdom-based Barry Knapp Award for Product Innovation of the Year.