Jacky Zhou

Jacky Zhou is a User Acquisition Manager at Crunchyroll, with a robust background in digital marketing and campaign management. Previously, at EssenceMediacom, Jacky led social strategies for PlayStation, achieving record low benchmarks across channels while optimizing performance data to enhance brand awareness and conversions. Experience at RingCentral involved providing critical insights from Salesforce to support Business Development efforts, while as a Communications Designer at Initiative, Jacky managed campaigns for Nintendo, ensuring successful delivery against KPIs. Early career experience as an Associate Media Planner at OMD USA included overseeing a $5MM campaign for Activision, resulting in significant sales growth. Jacky holds a Bachelor’s Degree in Business Administration with Marketing from the University of California, Riverside, and a Master of Science in Business Analytics from Pepperdine Graziadio Business School.