Jay Lal

Jay Lal is a seasoned marketing professional currently serving as the Senior Marketing Manager for Lifecycle Operations at Crunchyroll since December 2023. Prior experience includes a role at SoFi as Strategic Lifecycle Marketing, where initiatives contributed to over $1.2 billion in loan volume and achieved a 20% year-over-year growth in Personal Loans from 2021 to 2023. Jay has also held positions as CRM Architect at Earnin and Monetization Marketing Lead at Intuit, specializing in user engagement strategies and data-driven marketing campaigns. Jay's career began with fundamental roles in digital media and marketing at companies including Google and VMware, and education includes a Bachelor's degree from the University of Southern California and pursuing an MBA at Santa Clara University.