Srinivasarao Reddla

Srinivasarao Reddla is a seasoned retail sales professional with extensive experience in the electrical and industrial sectors. Currently serving as a Retail Sales Manager at C&S Electric Ltd. since January 2023, Srinivasarao previously held the role of Area Manager at Legrand (India) from October 2008 to January 2023, overseeing trade sales and managing sales performance through strategic target assignments and channel management. An adept leader, Srinivasarao has also held various positions such as Assistant Area Manager, Territory Manager, Senior Sales Executive, and Sales Executive, contributing significantly to sales growth and market development. Prior experience includes roles at ABB, RR Kabel Limited, and Havells India Ltd., where Srinivasarao focused on lead generation and customer engagement. Academically, Srinivasarao holds an MBA in Marketing from Indira Gandhi National Open University and a BCom from Acharya Nagarjuna University.